For over 30 years Forever Friends has been a part of expressing friendship and love. The bears perfectly capture everything special about relationships, hugs and the magic of being part of a special bond… The brand continues to connect with the original, loyal fans of yesterday, evoking childhood memories and friendships that are still be relevant today. Meanwhile, brand new fans are also finding and falling in love with the bears.
Today, Forever Friends is still Hallmark’s #1 character property in the UK and is known around the world, selling 30 million greeting cards and gifts annually. “The Original Very Cute Bear” currently has dozens of licensees on 5 continents.
Forever Friends’ warm, optimistic and approachable style appeals to adults, moms with small children (infant to 6), and girls 7 to 11.
Life is better with friends!