HELLO MAESTRO
Procidis has created the “Hello Maestro” umbrella brand covering the 8 seasons of the “Once upon a time …“ saga.
The cult series created by Albert Barillé, has been gathering children around the field of knowledge since its first broadcast in 1978.
Target:
- Being associated to a strong edutainment brand, carrying educational values for the whole family.
- Leverage your communication with added value and original message by using Maestro’s awareness and legitimacy over several thematics
Hello Maestro is a perfect brand for retro/vintage collections directed to all those generations who watch the ONCE UPON A TIME… series in the 70s – 80s. The MAESTRO and the characters of ONCE UPON A TIME have been prescribers of numerous communication and marketing campaigns of different brands and Organizations in the cultural, pharmaceutical and informative sectors on the preservation of planet Earth, sustainability, climate change and how to fight against it.
HELLO MAESTRO is an opportunity for brands in these sectors where MAESTRO can be the ideal prescriber for your campaigns.
Hello Maestro is also a very good property for edutainment products, no matter which target is directed to. It can be used in several fields like: human body, man evolution, science… Products like board games, science games, etc. are very suitable for this property. Other very susceptible licensing categories are educational games, collecting, kidult products, among other categories.
In regards to PR, Hello Maestro universe is perfect for marketing campaigns, awareness campaigns, educative campaigns, promotions… Companies like health insurance organizations, pharmacies, medical laboratories, schools, etc. can take advantage of these popular characters in order to promote their messages.
On social networks, Hello Maestro benefits from a growing and engaged Spanish-speaking community (Spain ranks second in terms of global audience)! On Facebook, the Érase una vez – Hello Maestro account is followed by nearly 163 K followers. On Instagram, 46 K people follow the erase_una_vez_hello_maestro account. And nearly 150 K people are subscribed to the Erase Una Vez… (Hello Maestro) Youtube channel!