Procidis has created the “Hello Maestro” umbrella brand covering the 7 seasons of the “Once upon a time …“ saga.
The cult series created by Albert Barillé, has been gathering children around the field of knowledge since its first broadcast in 1978.
- Being associated to a strong edutainment brand, carrying educational values for the whole family.
- Communicate through Mastro’s legitimacy, voice of a controled with added value message
Hello Maestro is a perfect brand for retro/vintage collections directed to all those generations who watch the ONCE UPON A TIME… series in the 70s – 80s. Ideally for Fast Fashion, dress ups, plushes…
Hello Maestro is also a very good property for edutainment products, no matter which target is directed to. It can be used in several fields like: human body, man evolution, science… Products like board games, science games, etc. are very suitable for this property.
In regards to PPRR, Hello Maestro universe is perfect for marketing campaigns, awareness campaigns, educative campaigns, promotions… Companies like health insurance organizations, pharmacies, medical laboratories, schools, etc. can take advantage of these popular characters in order to promote their messages.